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Brazil , Thursday 15 October 2026

Can Nu, which succeeded in Brazil, win in the US? — The 140 million-person financial empire's next challenge

Published on: Tuesday 29 September 2026

Can Nu, which succeeded in Brazil, win in the US? — The 140 million-person financial empire's next challenge Last time, we looked at why Nu was able to grow so significantly in Brazil.Summarizing its strengths, they were as follows:・Low customer acquisition and service delivery costs・Vast data accumulated from over 100 million customers・Deposits collected from a massive customer base・High profitability



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